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Portfolio

Don't take my word for it, take my words for it.

Not sure if I can help you? Here's how I've helped others.

The work:

While my work with Arklen started out with a refresh of their website and brochure copy, it's turned into bi-weekly blogs and a monthly newsletter. From project spotlights - where I get to flex my storytelling muscles - to trade secrets, these blogs allow Arklen to share their expertise and showcase their work to potential clients. 

Favourite words: 

 

"Then there’s the question of who thinks to include a construction piece in their design? The kinds of people who can see that this is all part of the home’s story, of course. So, when the clients asked to include some of the scaffolding planks we’d used in the earlier stages of the build, we couldn’t say no. And so, with a bit of prepping and a beautiful sheet of marble atop it, our scaffolding planks became a feature of their ensuite bathroom vanity..." - From 'Project spotlight: A backdrop for stories on Swansea Street'

Client quote: 

 

"Ellie has been working with Arklen on a number of projects now, including the brochure, website and powerpoint presentations. She is a fantastic operator, very reliable and prompt as well. We had very high expectations and Ellie certainly met all of those. We continue to work with Ellie and encourage other businesses to do so as well." - Mark Diedricks, Managing Director

Sample blogs:

Project spotlight: Staggering design on a small block

Trade secrets: Tile-free bathrooms

Site preparation: The usual steps we'll take to get your site ready for construction

Aussie Tiny Houses

The work:

Another clients that's been on the books since early 2022, I've worked with Aussie Tiny Houses on blogs, email sequences, eBooks and even awards submissions. All this content helps keep Aussie Tiny Houses's audience informed on all things tiny living, so they can keep helping their clients long before, and after they've helped them achieve their tiny living dreams.

Favourite words: 

 

"Items that have memories attached to them are one thing, but if they’re also functional you’ll be on a whole other level. And the more uses it has, the better. Brightly coloured pots and pans, patterned jars or funky lamps will put a unique spin on your home without wasting space..." - From '9 tiny home décor hacks that won't create clutter

Client quote: 

 

"We have worked with Ellie on marketing materials like blog posts, ebooks and brochures on a regular basis. Ellie is a very talented copywriter, who always delivers on a client brief and a pleasure to work with. Her skilful writing has meant we have always received content that exceeds our expectations. Always in time and responsible for her work, she is a great partner to work with. If you’re looking for help with copywriting or content writing, I would have no hesitation in recommending Ellie." - Alexandre Monteiro, Sales & Marketing Manager

Sample blogs:

The tiny house building materials to give you the best home possible

12 questions you should ask your tiny house builder

The landowners guide to tiny house land rental

Leanhaus

The work:

My very first client as a freelance copywriter, I've also been working with Leanhaus since early 2022. Working closely with the founder and architect, my work has involved regular blogs and newsletters, and a lead magnet. All help keep his old, current and potential clients informed about passive house design, industry news and business updates. 

Favourite words: 

 

"Your self-contained unit can have a multitude of uses depending on what you need at the time. It can be your art studio one month, a second living room the next, and an isolation apartment if someone gets sick after that. The opportunities are endless, and it will allow you to grow, change and age, all within the same house." - From 'Your next new home might have a self-contained unit - here's why'

Sample blogs:

How to design a low-cost passive house

The case for modest single-storey homes on premium properties

Home design red flags and how to spot them

Loop Home

The work:

My work with this incredible GOTS (Global Organic Textile Standard) certified homewares brand involved a series of blogs that would inform readers about the brand and sustainable living. To do this, it was important to find a balance between a warm, gender-neutral voice and concise informative blogs that stuck to the facts. 

Favourite words: 

 

"But the industry as a whole is still far behind and it’s difficult to survive without the support of equally passionate consumers. So next time you need some new bedding or a t-shirt, get out there and support the retailers who are committed to GOTS. The more we’re supported, the more the entire fashion and textiles industry will be driven to improve." - From 'Commitment to GOTS'

Client quote: 

"Ellie was quick to understand the sustainability challenges facing the textile industry and demonstrated a real interest in understanding Loop Home and our mission from the beginning. We’ve really enjoyed working with Ellie over the past year and her passion for sustainability shines through in everything that she writes.” - Marcus Nelson, Founder

Sample blogs:

Turkish textiles

How to keep your towels fluffy without chemicals

The textile recycling problem

VegMeUp

The work:

A mouth-watering (trust me, I've tried it) plant-based meal-kit in Melbourne and Sydney, this amazing brand was an absolute joy to work with. My work involved a refresh of their website copy and two 1000-word blogs, all with a light-hearted, professional tone of voice that would show how exciting it can be to cook with plants.

Favourite words: 

 

"If cooking isn’t one of your forte’s, you’d be forgiven for thinking this isn’t the best kind of gift for you to give. What makes cooking such a special gift, though, isn’t how extravagant or tasty the meal is at the end; it’s the time, effort and care that one took to make it. And, if cooking isn’t something you do often, it becomes that much more meaningful." - From 'Cooking to show you care'

Sample blogs:

Fake meats: are they really a good substitute?

Cooking to show you care

Nat'v Basics

The work:

Fitting my client profile to a tee, Nat'v Basics have worked, and continue to work, incredibly hard to design some of the most ethical and sustainable underwear available. So it was a pleasure to write a number of informative blogs for them, on topics ranging from conscious living to women's health.

Favourite words: 
 
"To make use of a common budgeting tip, take a moment before you pull out your wallet. Whether you wait a few hours or a few days, this helps to remove yourself from the pressure of the moment. Consider why you want to buy it, how much you’ll (actually) wear it and how long it should last. If you still want to go back and buy it a few days later, then you’ll know it’s worth it." - From 'How to create an ethical and sustainable wardrobe - no matter your budget

Sample blogs:

The best eco-friendly birth-control and period products

How to create an ethical and sustainable wardrobe - no matter your budget

11 ethical and sustainable gift ideas for Mother's Day 2022

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